Recently I had the opportunity to view the range of taxi despatch (or dispatch if you prefer) & booking software that taxi companies use to book in jobs from the telephone and send the job out to the driver.
Which software products being reviewed
- Cabmaster by Command Systems
- cPaq by Cordic
- Autocab by GPC
- Mercury by Exel Management
Disclaimer
I used to work in the taxi industry as the technical director at a 180 car company which I no longer work at. I personally shopped around to see what other products were on the market and then fed this information back to the board. I can now release my personal opinions on here and are not those views of my former employer. (Really really!!)
Prices
Obviously to maintain commercial sensitivity with the prices quoted I’ll refer in “beans”
Cabmaster – 1 bean
Mercury – 1¼ beans
Autocab – 1½ beans
Cordic – 3 beans
Size of Company
This is perceived size, I don’t have accurate data
Cabmaster – 6
Mercury – 30
Cordic – 50
GPC – 200
Quality of Sales Rep
(I used to be a medical sales, so have been trained in classical needs based, LSCPA sales)
Cabmaster – Non existent.
Mercury – Very impressed, relaxed, confident, let’s product do most of talking.
Autocab – Sales Sales Sales. But yet subtle. Took me down to Data Cars in Birmingham to see operation.
Cordic – Arrogant, actively avoided talking price. Arranged for me to visit A1 Radio cars. Do bring along a very impressive presentation though, with the software run from a laptop. (Impressive use of system resources)
With both Autocab and Cordic the visits arranged were primarily cash based businesses which did not really meet the account work volume that Millers Taxis have, therefore it was not representative. Mercury did try and match like for like, and to an extent did show similar account work volumes.
This is very important for any taxi company as cash work is very easy to input. ie “34 Smith st TAB 12 ashbourne crescent END” (example) with the majority of the bookings for NOW. Booking in account work takes slightly longer and more care is needed.
Technical Quality of Software
Autocab despite it’s sales material DOES use a client server model, with the dispatchers machine acting as the server. Autocab uses an embedded MySQL server, with distributed backup. There is still a single point of failure, however with hard drives set up in a RAID configuration and database cloning this is greatly reduced. The programme itself is installed on Shuttle micro ITX computers running WindowsXP, on boot the programme auto loads and prompts for a “function” ie Dispatcher. PDA software is difficult to use but does have redundancy (grr) built in.
Cordic uses Microsoft 2003 SQL server. Is REALLY quick. (no … really really quick). The link between the modules is very well set out which allows for quick input.
Cabmaster uses static database files (.btr) using the BTrieve (Pervasive SQL), with the files shared over Windows File Sharing (SMB) which is from the dark ages of computing. This in my eyes is one of cabmaster’s biggest failings, any hard drive corruption or write error can seriously damage the files leading to jobs being lost. To my knowledge there have been 2 occasions where the database needed to be “re-built” to my knowledge. (prior to me starting). Command Software should set up a RAID configuration on the MAIN server. Also there are THREE machines that in the standard configuration that act as servers MAIN, BACKUP, HOST which are each a point of failure.
Cabmaster has some very good features but is very buggy. There is no version control in their development which means if you want a bug fix you get the latest version which could have other bugs. Cabmaster has the BEST XDA software on the market.. by far… very easy to use! No question! Lessons need to be learned from the others!
Overall
Autocab is by far the biggest company in the taxi dispatch software market, but has not delivered a product which takes the needs of a live taxi business into account, and are very much “Do it this way”. Stable, but only at the expensive of office productivity, ie can only use the computer for autocab, not email, not yellow pages etc.
Cabmaster, is actually a really good product, however they are let down by a lack of online booking system that integrates into the product. I re-wrote parts of Millers’ online booking website to link to Cabmaster it was put together many years ago in ASP and is vulnerable to SQL injection and needs re-writing with security being it’s focus. I did make a start on a AJAX PHP online booking website that used a MySQL address database which would then insert the job into the live database, but hey he ho.. Millers didn’t see the value in this. (If any company would be interested in this. Get in touch!)
Mercury is a lovely product, well put together and my favourite. My only real concern with it was the holding off for “Mercury 2″ which by all accounts has been work in progress for many years. Needs a “What’s happening now” panel and improvements to their XDA software.
Ratings
AutoCab 4/10 – Lagging behind on some of the high value technical features of their competitors. Good if not used a booking system before.
Cordic 9/10 – The doggy-do-dahs of the taxi booking software but is CRAZILY priced!!!
Cabmaster 7/10 – Well layed out, easy to use, but does not have a good training manual or training structure. I would have liked to stay with Cabmaster
Mercury 8/10 – Very good product…. in the second stage sales presentation the National Sales manager let the sale go by talking about irrelevant things.
Recommendation – Cabmaster if they sort out the buggy nature of their product as it is very feature rich. If you want better training and setup support go with Mercury.
UPDATE: Following the fantastic response this post has received from people searching for taxi booking software. I will be offering my impartial services to assist established and startup private hire companies, both for the booking software and for telephone systems and services that can help in the integration with the software.
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Tags: autocab, cabmaster, taxi stories
Hi Rick, we are a boutique sized taxi co based in Auckland, New Zealand seeking a taxi despatch software solution. I am not overly impressed with local NZ/AUS based systems and now looking to other markets as a viable option and those based in the UK look really good. Given that the internet and evolving technologies brings the world closer together, technical supply and support is almost geographically irrelevant. We like the look of Cordic, Mercury and Cab Master, but trying to deal with them is proving difficult. I would welcome any feedback or assistance that you may be able to provide? Thanks …C
Hi i just wanted your opinion i have a taxi company which runs 35-40 cars no account work all cash work in rochdale area which data dispatch system would you recomend me to go with thank you.
Hi,
I run a small taxi company with a fleet of 10 vehicles. Currently look to expand further and offer additional services. Also, looking to offer a text based booking facility, which I would like to be integrated into the despatch system. Can you please recommend a good despatch system that would allow me to do this as well as one that would be easy to implement and learn as a first timer.
Thank you
Hi Rick,
God bless you for your expert word of advise on despatch systems. I am in the process of starting off a taxi firm and would firstly like to ask your opinion on the best value for money despatch system that provides the most up to date functions., I’ll also like to enquire about the best mobile phone network to use as well as the best telephone system for the office.How many computer’s would you advise us to start with in the office for a fleet of five cars and what would you say is the best way to go about employing the best drivers. And finally what is the best way to market ourselves from your experience. Thank you so much and remain blessed.
Rick
Come and have a look at ROCS.
Will buy you lunch as long as it doesn’t breach your objectivity..!!
Look forward to hearing from you.
Jeff
i would recomend cabdespatch in kent talk to bob evans you wont be disapointed i dont think you will do better for the money he is not a salesman but an operator like you and me.
I dont think you have given a very fair account of Autocab it has over 600 Companies using the software and has been developed around it’s users also it’s data terminals are very robust and easy to use.
I had a booking system through eprivate hire / tobias it spent most of its time offline with errors and data conections. never really got off the ground, i’m now trying to recover the monies invested into there system, i think its great that these reviews are available… i wish i had read them first.
I would suggest you to try To-N-Fro Taxi Booking Software.
Cheers
Prahlad
Mercury 9exel Management ) i dont recomemmd anyone good system but too much hassle system breakdown whle backing up itself. Not rialable but end of day Cheap Solution. for starter as exel management advertised Mercury 2 which is far better than Cordic cPAQ. i had personally saw that system but when its gonna come in the market God knows. Cordic good System but too pricy Help ppl only care about what support package you are on if you are 9 to 5 and call them 18:00 they want you 2 wait till 9 in the morning so anyone going for it plz check and everything is Expensive and pricy..
Hi Rick,
I have just taken over a small taxi company in XXXX. Currently we have 7 cars and hope to move up to 10 in 2mths.Have you researched the Taxibook DDS system.I believe their systems are widely used in Scandanavia.i intend installing one of them in our office,Do you reccomend them? john collins
hi have you view the evo system? The company is auriga systems base in the uk. http://www.auriga.co.uk.
Hi Rick,
I run a amall firm with 10 cars. Could you advice me which is the best sytem for me. I thought of going with Autocabs but im not too sure. Also is it wise to start of a dispatch system with pda’s as currently all my drivers are used to using cb radios.
thanks
I haven’t seen the Auriga system although what I have heard has been really positive.
With company of 10 cars I would actually recommend staying on voice
radio, as a even semi decent operator can handle 30 drivers at once.
I would recommend a computerised booking system though to speed up and
improve office efficiency.
My favourite system was Mercury by Excel. Autocab would be good if you
want to maintain your voice radio and then migrate to data radio.
Ultimately don’t upgrade for the sake of upgrading. Get your office
staff in to see what other efficiencies can be made. Keep them
involved in the process as they will be using the software 24/7.
hi, had a demo today not at all sure we need such a hitec system, we have tried cb radio but driver error put a end to this.we run 10cars, is there a low cost system that works?.