I used to work in an industry where there are a few business models in place, but yet pricing to the end consumer varies greatly. That is the Private Hire Taxi industry.

The majority of “taxi” drivers are self employed, any fare that they charge goes in their pocket (as does the tip (if given) obviously). But it is the taxi company that dictates the rates charged, as opposed to the Hackney (Black cab) taxis that have their rates set by the local council.  In Preston most of the taxi companies charge £1something “kick off” and £1.50ish a mile. In Milton Keynes the kick off is £3 and £1.10 a mile.

Local economic forces dicate the pricing structure. Especially where there is a middle man… an agent that sets either the charge to the end customer or to the self employed supplier of the service.

I’ll be writing more on various business models as applied to the services industry. Who knows I maye just go into this as a business myself *wink*

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Being Transparent

If you have to hold back saying what you think you are not being honest with yourself, yes there has to be a level of decorum to what you put down, but if you have something to say you should feel that you can say it. I’ve got political ambitions (not MP style expenses crap that’s going on at the moment), community based, local government that you can’t make a living from, ie doing it because I want to rather than to live off it. As someone new to the scene, people need to feel that you give your heart, soul and your time to a project.

Which is why being transparent is so important, so show you are who you say you are…. one word….. Integrity.

Keep your licensing simple

The license for this site is Creative Commons (not a pure copyright), so if someone uses ANY of my text, words or video they MUST link back to where they found it, which allows readers of their content to verify what has been said. (So you don’t have to worry too much about being misquoted)

Legacy

Make them proud, a quote from Gary Vaynerchuk in that he wants his grand kids to watch the videos that he puts online and to be proud. As I said before with archive.org anything you put online, be that video or textual content is archivable, searchable and mashable. Be aware though that yes anyone can read what you put and it’s likely that anything you publish can be saved, copied and redistributed. Remember that this is your content, and the essence of you, being able to look back is as important for you as it is for anyone else.

HR Googling your name

Recently I had a conversation with Franky and he suggested that my website is too open, too much personal information on, that a HR department would Google my name and instantly not progress me to the next stage of interview. To me this assumes one thing, that firstly I want to work for a company that spies on it’s employees. I have no intention of ever being a robot, I’m an individual and any company that tries to stiffle that creativity and that individuality isn’t a company worth my time.

Creativity is what makes us human, it allows us to see a problem and come up with a solution, and I feel that is much more important in any business than employing a robot that looks at the clock every 2 minutes waiting for that 5pm to pass.

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I’m reading into Personal Branding at the moment and one article intrigued me “Building your Personal Brand online” (www.careerdistinction.com) – it was an interesting review (and a sales pitch) of how employers are googling potiential employees.

One section though asked the question will this “being googled” lead to parents choosing more unique names. Which got me thinking….. do parents and would I make this a consideration for naming their (or my) child.

Do I buy a web domain and start early? Any suggestions for names?

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